On the surface, it sounds like solidarity: “These are my people.” But in propaganda, it can work as a shortcut to emotional alignment, grouping you with others based on one shared trait, belief, or preference, even if that commonality is shallow or irrelevant.
It’s tribalism marketing, using belonging as bait. The cause may have little to do with the thing you have in common, but once you buy into “these are my people,” you’re more likely to accept the rest of the package without questioning it.
It’s an old trick in persuasion because humans are wired for group loyalty, and the label “my people” can bypass critical thinking.
It’s corruption, pure and simple, a con dressed as virtue. They bamboozle people into thinking they stand on the high moral ground, then turn them into unpaid marketers, posting propaganda to keep the movement alive and the money flowing.
Free labor to push a narrative.
Find a hook, create the enemy, build a tribe, sell them the mission and they keep the money flowing in.
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Chu The Cud 